How we work
212 builds and maintains custom marketing, sales, and AI tools on a monthly subscription. No bloated platforms. No long timelines. No vendors who disappear after launch.
Our approach
- Ship in weeks
- Measurable lift
- Iterate monthly
- Maintenance included
What 212 is
We're a small, senior team that builds custom tools for businesses that need something specific — not another off-the-shelf SaaS that does 80% of what you need.
Think of us as your embedded product team. We scope fast, ship the smallest version that creates lift, then iterate monthly based on real usage.
What we deliver
Custom-built tools across marketing, sales, AI, and operations — each designed for your specific workflows.
Marketing tools
Landing pages, lead capture, conversion widgets, calculators
Sales tools
CRM integrations, dashboards, inventory systems, appointment booking
AI tools
Website assistants, internal copilots, chat tuned to your domain
Internal tools
Admin panels, workflow automation, compliance-aware forms
Web3 layer
Optional blockchain integration via Lunarspace when it makes sense
Our principles
These aren't values on a wall. They're how we actually make decisions.
Speed over perfection
You'll see working software in week one. Real feedback beats theoretical specs. We iterate fast based on what actually happens.
Measurable lift
Every tool we build has a clear goal: more leads, faster operations, better retention. If it doesn't create lift, we pivot.
Continuous iteration
Your tool evolves with your business. Monthly updates, not annual overhauls. Small improvements compound.
Maintenance included
Security patches, bug fixes, monitoring — it's all covered. You never have to worry about keeping the lights on.