Tools that solve
real problems.
We build custom marketing, sales, and operational tools that integrate with your existing stack. No bloated enterprise software. No off-the-shelf compromises.
What we ship
- Lead capture systems
- Conversion widgets
- AI assistants + workflows
- Lightweight ops tools
How we engage
Two ways to work with 212—launch something new, or optimize what you already have. Both include ongoing support and a monthly shipping cadence.
Launch
We work with teams who need something new built — fast. A custom tool, a client-facing widget, an AI assistant. We scope, build, and ship in weeks, not months.
Optimize
Already have something live? We'll improve it. Monthly shipping, maintenance, performance lift, and AI upgrades — without rebuilding everything from scratch.
Internal Dashboards
Custom dashboards that pull data from your existing tools. Real-time visibility without the spreadsheet chaos.
- Sales performance trackers
- Inventory management
- Team activity monitors
Client Portals
Branded portals where your clients can access their data, reports, and deliverables in one place.
- Project status portals
- Document sharing
- Billing and invoice access
Workflow Automation
Custom integrations and automations that connect your tools and eliminate manual work.
- Lead routing
- Data sync
- Notification systems
Reporting Tools
Automated reports that pull from multiple sources and deliver insights on schedule.
- Weekly sales reports
- Marketing attribution
- Financial summaries
AI Assistants
Website chatbots and internal copilots that handle repetitive queries and qualification.
- Lead capture bots
- Internal Q&A tools
- Sales follow-up automation
Data Tools
Admin interfaces and data management tools for your operations team.
- CRM extensions
- Inventory systems
- Content management
Small, installable tools
Examples of focused widgets we build and support monthly. Each one solves a specific problem and ships fast.
Smart Lead Form
High-completion forms with conditional logic and instant routing.
Ask for thisMulti-step Intake
Guided qualification flows that capture context without drop-off.
Ask for thisExit Intent Capture
Native popups that convert leaving visitors into leads.
Ask for thisEmbedded Calculator
Interactive tools that qualify leads while delivering value.
Ask for thisLead Capture Widgets
Smart Lead Form
High-completion forms with conditional logic and instant routing.
Tags: Conversion, Installable
Multi-step Intake
Guided qualification flows that capture context without drop-off.
Tags: Qualification, UX
Exit Intent Capture
Native popups that convert leaving visitors into leads.
Tags: Conversion, Installable
Embedded Calculator
Interactive tools that qualify leads while delivering value.
Tags: Engagement, Conversion
Conversion Widgets
Booking Flow
Frictionless scheduling that integrates with your calendar.
Tags: Scheduling, Installable
Offer Banner System
Contextual promotions that feel native to your site.
Tags: Promotion, A/B Ready
Pricing Configurator
Interactive pricing that helps prospects self-qualify.
Tags: Sales, Conversion
Social Proof Widget
Real-time activity notifications that build trust.
Tags: Trust, Installable
AI Widgets
Site Assistant
Grounded Q&A with lead capture and booking built in.
Tags: Chatbot, Lead Capture
Internal Copilot
Team-facing AI that drafts, summarizes, and routes tasks.
Tags: Productivity, Ops
Document Q&A
Upload-aware assistant for policies, specs, or catalogs.
Tags: RAG, Knowledge
AI Guardrails
Logging, monitoring, and safe behavior for existing bots.
Tags: Safety, Audit
Ops Widgets
Lead Router
Rules-based assignment with alerts and escalation.
Tags: Automation, Speed
Notification Hub
Multi-channel alerts for events that matter.
Tags: Alerts, Integration
Data Sync
Keep CRM, inventory, and tools in sync automatically.
Tags: Integration, Automation
Compliance Forms
Intake flows with audit trails and required fields.
Tags: Compliance, Forms
Portal Widgets
Client Portal
Branded space for clients to access docs and status.
Tags: Self-serve, Branded
Project Tracker
Real-time project visibility for clients and teams.
Tags: Transparency, Status
Document Vault
Secure file sharing with access controls.
Tags: Security, Files
Billing Dashboard
Invoice history, payments, and subscription management.
Tags: Billing, Self-serve
How we work
Every project follows the same proven process. Clear scope, fast delivery, ongoing partnership.
Discovery
We understand your problem and map the solution.
Build
You see working software within the first week.
Launch
We deploy, train your team, and go live.
Iterate
Monthly improvements based on real usage.